Initializing your data audit...
Data Health Assessment
Check Your Tracking Health
Step 1: Identify Your Tracking Issues
GA4/GTM Issues: Do you see data discrepancies or broken events in your analytics?
Attribution Confusion: Do multiple channels claim credit for the same conversions?
Missing Conversions: Suspect you're not tracking all purchases or add-to-carts?
Data Mismatch: Do your ad platform numbers never match your backend revenue?
Server-Side Missing: Are you still relying only on browser-side tracking?